It is an exciting time. Women have come a long way in terms of equal rights and social status. However, gender roles are still reinforced implicity and explicity in different ways everyday. The media plays a significant role in reinforcing gender roles without us even realizing it. Take a look at magazine advertisements and TV commercials. On TV, women are most often seen cooking, cleaning, and advertising cleaning merchandise. In some ways, one can argue we have a long way to go.