The Vampire's Otherness

Milly Williamson discusses how the less attractive, rebel figures who choose to live outside of society during 19th century vampire fiction have been transformed to have an appeal to the average person and gain a sense of sympathy. What factors of our society do you think have contributed to the shift in the way we see "otherness?" Why does the vampire craze of True Blood and Twilight attract so many young girls? And will this depiction of vampires last?