Relation of Otherness

Milly Williamson states in the intro that "the vampire offers a way of inhabiting difference with pride, for embracing defiantly an identity that the world at large sees as 'other'". With the obsession of vampires in entertainment over the past decade, has this notion of otherness been covered up at all by the modern form of entertainment? Has the obsession changed and lost the original value that was the base for the obsession with vampires and dracula?